Privacy Policy

Privacy Policy


Last updated: April 6, 2024

This Privacy Policy describes Our
policies and procedures on the collection, use and disclosure of Your
information when You use the Service and tells You about Your privacy rights
and how the law protects You.

We use Your Personal data to
provide and improve the Service. By using the Service, You agree to the
collection and use of information in accordance with this Privacy Policy. 

Interpretation and Definitions


The words of which the initial
letter is capitalized have meanings defined under the following conditions. The
following definitions shall have the same meaning regardless of whether they
appear in singular or in plural.


For the purposes of this Privacy

Account means a unique account created
for You to access our Service or parts of our Service.

Affiliate means an entity
that controls, is controlled by or is under common control with a party, where
“control” means ownership of 50% or more of the shares, equity
interest or other securities entitled to vote for election of directors or
other managing authority.

Application refers to
Rush Alert, the software program provided by the Company.

Company (referred to as either “the
Company”, “We”, “Us” or “Our” in this
Agreement) refers to Rush Alert Limited , 1 Castries Rd. Kgn 7, Jamaica.

Country refers to: Jamaica.

Device means any device that can access
the Service such as a computer, a cellphone or a digital tablet.

Location (The term “location” refers to geographical data pinpointing
your device’s physical position on Earth).
Alert mobile application (“the App”) utilizes location data. By using
the App, you agree to the terms outlined in this policy.

Personal Data is any
information that relates to an identified or identifiable individual.

Service refers to the Application.

Service Provider means any
natural or legal person who processes the data on behalf of the Company. It
refers to third-party companies or individuals employed by the Company to
facilitate the Service, to provide the Service on behalf of the Company, to perform
services related to the Service or to assist the Company in analyzing how the
Service is used.

Usage Data refers to
data collected automatically, either generated by the use of the Service or
from the Service infrastructure itself (for example, the duration of a page

You means the individual accessing or
using the Service, or the company, or other legal entity on behalf of which
such individual is accessing or using the Service, as applicable.


Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may
ask You to provide Us with certain personally identifiable information that can
be used to contact or identify You. Personally identifiable information may
include, but is not limited to:

Email address

First name
and last name

Phone number

State, Province, ZIP/Postal code, City

Usage Data

Usage Data

Usage Data is collected
automatically when using the Service.

Usage Data may include information
such as Your Device’s Internet Protocol address (e.g. IP address), browser
type, browser version, the pages of our Service that You visit, the time and
date of Your visit, the time spent on those pages, unique device identifiers
and other diagnostic data.

When You access the Service by or
through a mobile device, We may collect certain information automatically,
including, but not limited to, the type of mobile device You use, Your mobile
device unique ID, the IP address of Your mobile device, Your mobile operating
system, the type of mobile Internet browser You use, unique device identifiers
and other diagnostic data.

We may also collect information
that Your browser sends whenever You visit our Service or when You access the
Service by or through a mobile device.

Information Collected while Using the

While using Our Application, in
order to provide features of Our Application, We may collect, with Your prior

regarding your location

Pictures and
other information from your Device’s camera and photo library

Usage of Location Data The App only accesses and uses location data in specific
scenarios related to your safety. The only features that utilize location data

Status Feature The App uses location data when an alert has been sent to update
the user’s status, providing real-time information about their geographical
position .

Panic Button Feature Location data is accessed when an alert has been sent through the
panic button, ensuring accurate tracking during emergencies.

Background Location Usage The App utilizes background watch scans to enhance your safety.
This feature ensures that once the panic button is pressed, the App picks it up
and sends an alert even if your phone screen is off. This additional measure is
in place to provide swift assistance and enhance your safety during

User Control Users have the option to disable location services at any time
through their device settings. However, please note that disabling location
services may impact the functionality of certain safety features within the


We use this information to provide
features of Our Service, to improve and customize Our Service. The information
may be uploaded to the Company’s servers and/or a Service Provider’s server or
it may be simply stored on Your device.

You can enable or disable access
to this information at any time, through Your Device settings.

Location Information:

Our distress alert app utilizes both coarse and fine location services on your Android device to provide timely assistance in emergency situations. When you use our app, you have the option to enable location tracking, allowing us to access your precise geographical coordinates. This information is essential for accurately pinpointing your location and dispatching assistance to you in times of distress.

How We Use Your Location Information:

Emergency Response: If you trigger a distress alert through our app, your precise location data will be transmitted to your designated emergency contacts and the relevant organization you are associated with. This ensures that help can reach you swiftly and efficiently.

Improving Service: We may also use anonymized location data for analytical purposes to enhance the functionality and effectiveness of our app. This data helps us understand usage patterns and optimize our service to better serve our users.

Sharing Your Location Information:

Your location information is treated with the utmost confidentiality and is only shared with your explicitly designated emergency contacts and the associated organization during distress situations. We do not sell, rent, or disclose your location data to third parties for marketing or other non-emergency purposes.

User Consent:

By using our distress alert app, you consent to the collection, storage, and usage of your location information as described in this privacy policy. You have the option to enable or disable location tracking at any time through the app’s settings.

Security Measures:

We employ robust security measures to safeguard your location information against unauthorized access, alteration, or disclosure. Our systems are designed to protect your data integrity and ensure that it is only accessible to authorized personnel in emergency response scenarios.

Updates to Privacy Policy:

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this policy regularly to stay informed about how we collect, use, and protect your personal information.

Use of Your Personal Data

The Company may use Personal Data
for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.

To manage Your Account: to manage
Your registration as a user of the Service. The Personal Data You provide can
give You access to different functionalities of the Service that are available
to You as a registered user.

For the performance of a contract: the development, compliance and undertaking of the purchase
contract for the products, items or services You have purchased or of any other
contract with Us through the Service.

To contact You: To contact
You by email, telephone calls, SMS, or other equivalent forms of electronic
communication, such as a mobile application’s push notifications regarding
updates or informative communications related to the functionalities, products
or contracted services, including the security updates, when necessary or
reasonable for their implementation.

To provide You with news,
special offers and general information about other goods, services and events
which we offer that are similar to those that you have already purchased or
enquired about unless You have opted not to receive such information.

To manage Your requests: To attend
and manage Your requests to Us.

For business transfers: We may use
Your information to evaluate or conduct a merger, divestiture, restructuring,
reorganization, dissolution, or other sale or transfer of some or all of Our
assets, whether as a going concern or as part of bankruptcy, liquidation, or
similar proceeding, in which Personal Data held by Us about our Service users
is among the assets transferred.

For other purposes: We may use
Your information for other purposes, such as data analysis, identifying usage
trends, determining the effectiveness of our promotional campaigns and to
evaluate and improve our Service, products, services, marketing and your

We may share Your personal
information in the following situations:

With Service Providers: We may share
Your personal information with Service Providers to monitor and analyze the use
of our Service, to contact You.

For business transfers: We may share
or transfer Your personal information in connection with, or during negotiations
of, any merger, sale of Company assets, financing, or acquisition of all or a
portion of Our business to another company.

With Affiliates: We may share
Your information with Our affiliates, in which case we will require those
affiliates to honor this Privacy Policy. Affiliates include Our parent company
and any other subsidiaries, joint venture partners or other companies that We
control or that are under common control with Us.

With business partners: We may share
Your information with Our business partners to offer You certain products,
services or promotions.

With other users: when You
share personal information or otherwise interact in the public areas with other
users, such information may be viewed by all users and may be publicly
distributed outside.

With Your consent: We may
disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your
Personal Data only for as long as is necessary for the purposes set out in this
Privacy Policy. We will retain and use Your Personal Data to the extent
necessary to comply with our legal obligations (for example, if we are required
to retain your data to comply with applicable laws), resolve disputes, and
enforce our legal agreements and policies.

The Company will also retain Usage
Data for internal analysis purposes. Usage Data is generally retained for a
shorter period of time, except when this data is used to strengthen the
security or to improve the functionality of Our Service, or We are legally
obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including
Personal Data, is processed at the Company’s operating offices and in any other
places where the parties involved in the processing are located. It means that
this information may be transferred to — and maintained on — computers located
outside of Your state, province, country or other governmental jurisdiction
where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy
Policy followed by Your submission of such information represents Your
agreement to that transfer.

The Company will take all steps
reasonably necessary to ensure that Your data is treated securely and in
accordance with this Privacy Policy and no transfer of Your Personal Data will
take place to an organization or a country unless there are adequate controls
in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or
request that We assist in deleting the Personal Data that We have collected
about You.

Our Service may give You the
ability to delete certain information about You from within the Service.

You may update, amend, or delete
Your information at any time by signing in to Your Account, if you have one,
and visiting the account settings section that allows you to manage Your
personal information. You may also contact Us to request access to, correct, or
delete any personal information that You have provided to Us.

Please note, however, that We may
need to retain certain information when we have a legal obligation or lawful
basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a
merger, acquisition or asset sale, Your Personal Data may be transferred. We
will provide notice before Your Personal Data is transferred and becomes
subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the
Company may be required to disclose Your Personal Data if required to do so by
law or in response to valid requests by public authorities (e.g. a court or a
government agency).

Other legal requirements

The Company may disclose Your
Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation

Protect and defend the rights or
property of the Company

Prevent or investigate possible
wrongdoing in connection with the Service

Protect the personal safety of
Users of the Service or the public

Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data
is important to Us, but remember that no method of transmission over the
Internet, or method of electronic storage is 100% secure. While We strive to
use commercially acceptable means to protect Your Personal Data, We cannot
guarantee its absolute security.

Children’s Privacy

Our Service does not address
anyone under the age of 13. We do not knowingly collect personally identifiable
information from anyone under the age of 13. If You are a parent or guardian
and You are aware that Your child has provided Us with Personal Data, please
contact Us. If We become aware that We have collected Personal Data from anyone
under the age of 13 without verification of parental consent, We take steps to
remove that information from Our servers.

If We need to rely on consent as a
legal basis for processing Your information and Your country requires consent
from a parent, We may require Your parent’s consent before We collect and use
that information.

Links to Other Websites

Our Service may contain links to
other websites that are not operated by Us. If You click on a third party link,
You will be directed to that third party’s site. We strongly advise You to
review the Privacy Policy of every site You visit.

We have no control over and assume
no responsibility for the content, privacy policies or practices of any third
party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy
from time to time. We will notify You of any changes by posting the new Privacy
Policy on this page.

We will let You know via email
and/or a prominent notice on Our Service, prior to the change becoming
effective and update the “Last updated” date at the top of this
Privacy Policy.

You are advised to review this
Privacy Policy periodically for any changes. Changes to this Privacy Policy are
effective when they are posted on this page.

Contact Us

If you have any questions about
this Privacy Policy, You can contact us:

By email:
[email protected]